Promotional signs cover a wide range of signage formats used to support time-limited messaging. This can include illuminated signs, printed panels, window graphics and point-of-sale displays used within retail stores, exhibitions and commercial environments.

As part of a wider signage strategy, promotional signage is frequently layered on top of permanent branding, allowing campaigns to change without disrupting core signage systems.

Promotional signage is selected based on campaign duration, location and required impact.

Illuminated promotional signage
Used where campaigns need to stand out in busy or low-light environments. Illuminated formats sit within Illuminated Signage and are often used for feature displays and focal promotional messaging.

Non-illuminated promotional signage
Printed panels, posters and graphics used where flexibility and speed are more important than illumination. These signs are commonly delivered as part of Non-Illuminated Signage schemes.

Window and point-of-sale graphics
Promotional messaging applied directly to glass or display areas using Window Graphics and POS elements to attract attention and guide purchasing decisions.

Promotional signage is typically temporary, unlike permanent retail or building signage designed for long-term installation. Materials and fixing methods are selected to allow removal or replacement without damage.

Promotional signs are often used alongside Retail Signs and Temporary Signs as part of a broader campaign or seasonal rollout.

Promotional signage allows businesses to respond quickly to marketing needs. Campaigns, offers and seasonal messaging can be introduced or removed without altering permanent signage.

Well-executed promotional signs also protect brand quality. Even short-term messaging benefits from clean production, accurate colour and consistent presentation.

JD3 begins by understanding campaign duration, location and visibility requirements. From this, we recommend suitable formats—illuminated or non- illuminated—based on budget, impact and practicality.

Signs are produced quickly with clear layouts and durable finishes, then supplied or installed using fixings appropriate for temporary use. The focus is on speed, consistency and ease of change.