Site signage covers the external signs used to manage access, movement and orientation across a site. This can include entrance signs, directional route signs, car park signage, pedestrian wayfinding and site-wide directories.

As part of a broader Wayfinding Signage system, site signs work with Directory Signs and Directional Signs to ensure navigation feels continuous from arrival through to the final destination.

Site signage is focused on external navigation and access across open or semi-open environments. It differs from interior signage, which supports movement within buildings, and from directories that provide detailed orientation at arrival points.

Where compliance or hazard warnings are required outdoors, Safety Signs may also be needed. In most cases, site signage is designed alongside internal wayfinding so the entire journey reads as one joined-up system rather than separate elements.

Clear site signage reduces confusion at the earliest stage of a visit. When people can find entrances, parking and correct buildings easily, it prevents congestion, missed appointments and unnecessary frustration.

Well-planned site signage also improves safety and efficiency. Clear routes for vehicles, pedestrians and deliveries help sites operate smoothly while presenting a professional, organised first impression.

JD3 begins by understanding how vehicles and pedestrians approach and move through your site—entry points, routes, decision areas and destinations. From this, we define clear sign locations, wording and hierarchy to minimise hesitation and wrong turns.

We specify robust materials and finishes suitable for outdoor conditions, including visibility, weather exposure and longevity. Signs are then manufactured and installed with accurate positioning and fixing to ensure clarity, durability and long-term performance.