Exterior signage includes all signage installed on the outside of buildings and across external environments. This can range from shopfront and building identification through to projecting signs, site signage and directional information.

Exterior signs must perform in challenging conditions. Materials, finishes and fixing methods are selected to withstand weather exposure while maintaining clarity and visual quality over time.

Exterior environments typically use a combination of signage types to support visibility, navigation and access.

Building and shopfront signage
Used to clearly identify premises and establish brand presence. This often includes fascia signs, building lettering and Shopfront Signs, with illumination added where visibility after dark is important.

Illuminated exterior signage
Where stronger visibility is required, illuminated formats such as Illuminated Signage are commonly specified. These are often used on busy streets, retail locations and prominent buildings.

Non-illuminated exterior signage
In planning-sensitive areas or where a more discreet aesthetic is preferred, Non-Illuminated Signage such as flat panels and ACM signs provide a clean, effective solution.

Site and directional signage
Used across larger sites, estates and access routes to guide vehicles and pedestrians. This typically includes Site Signs and projecting or directional elements.

Exterior signage is focused on visibility and durability, while interior signage prioritises experience and navigation within a building. The two are most effective when designed together so branding and messaging remain consistent from outside to inside.

Some exterior projects rely heavily on illumination for impact, while others are shaped by planning restrictions or architectural sensitivity, favouring non-illuminated solutions. A balanced approach often delivers the best result.

Exterior signage helps people find and recognise a location quickly. Clear identification reduces confusion, supports footfall and ensures visitors arrive at the correct entrance or destination.

Well-designed exterior signage also reinforces brand credibility. Durable, well-positioned signs signal professionalism and care, while poor or unclear signage can undermine first impressions.

JD3 begins by understanding location, viewing distances, traffic flow and planning constraints. From this, we recommend appropriate signage formats, sizes and materials that suit both the environment and regulatory context.

Signs are manufactured using robust materials and installed with secure fixings to ensure long-term performance. Careful positioning and alignment ensure signage remains clear, legible and effective in everyday use.