Shopfront signs include all signage fixed to or associated with the front of a retail or commercial unit. This can include fascia signage, lettering, logos, projecting signs and window-based graphics.

As a core part of Exterior Signage, shopfront signage is designed to be readable at distance and from an angle, ensuring businesses are easily recognised by passing pedestrians and traffic.

Shopfronts often use a combination of signage elements rather than a single sign type, depending on location and brand requirements.

Fascia and main identification signage
The primary sign used to identify the business, often delivered using flat panels, lettering or built-up formats. This is typically the most prominent branding element on the frontage.

Illuminated shopfront signage
Where visibility after dark is important, illuminated formats such as Illuminated Signage and Built-Up Letters are commonly specified to ensure consistent presence throughout the day and evening.

Secondary and supporting signage
Additional elements such as Projecting Signs and Window Graphics are often used to increase visibility along the street and communicate opening hours, promotions or brand detail.

Shopfront signage is a specific application of exterior signage, focused on retail and customer-facing premises. Unlike site or building signage, it is designed to attract attention and communicate brand identity quickly.

Some shopfronts rely on illumination for impact, while others use non- illuminated signage to meet planning requirements or suit architectural contexts. In many cases, combining both approaches delivers the best balance.

Clear shopfront signage helps customers identify and trust a business before they enter. Strong frontage signage increases footfall, improves brand recognition and supports wayfinding within retail streets and shopping areas.

Well-designed shopfront signs also demonstrate professionalism. Clean, accurately installed signage signals quality and attention to detail, which directly influences customer perception.

JD3 starts by assessing the frontage, viewing angles, surrounding signage and planning considerations. From this, we recommend suitable sign formats, sizes and finishes that work within the physical and regulatory environment.

Signs are manufactured using durable materials and installed with secure fixings and accurate alignment. The aim is a shopfront that remains clear, legible and visually strong over time, even in demanding outdoor conditions.